Take a virtual tour of our factory and see our quality wooden toys in action 虛擬參觀我們的工廠，親眼見證高品質木製玩具的生產過程
Latest market trends & industry updates · Aug 2026 最新市場趨勢與行業動態 · 2026年8月
H1 2026 toy exports reached $15.6 billion. Dongguan alone exported 10.77 billion yuan (+8% YoY), covering 120+ countries. AI toys and collectibles are the fastest-growing segments. 2026上半年玩具出口額156億美元。東莞上半年出口107.7億元（同比+8%），覆蓋120多個國家。AI玩具和潮玩是增長最快的品類。
Export 出口數據China's AI toy market is projected to reach 85 billion yuan by 2030. Major toymakers are integrating AI interaction into traditional wooden and educational toys. 預計到2030年中國AI玩具市場規模將達850億元。各大玩具廠商正將AI交互技術融入傳統木製和益智玩具中。
AI & Tech AI科技Hasbro Q2 revenue hit $1.14 billion (+16% YoY), with operating profit of $253 million. Wizards of the Coast and digital gaming drove growth, Magic: The Gathering surpassed $500M quarterly. 孩寶Q2營收11.4億美元（同比+16%），營業利潤2.53億美元。威世智和數字遊戲業務領漲，《萬智牌》單季收入突破5億美元。
Global Giants 國際巨頭China's designer toy market is expected to reach 110.1 billion yuan in 2026, growing at 20%+ CAGR. Pop Mart's LABUBU became the first IP to surpass 14 billion yuan in annual revenue. 2026年中國潮玩市場規模預計達1101億元，年複合增長率超20%。泡泡瑪特LABUBU成為首個年營收破140億元的IP。
Designer Toys 潮玩市場52TOYS and other Chinese toymakers drew huge crowds at Wonder Festival 2026 in Tokyo, showcasing original Chinese design and manufacturing quality to global collectors. 52TOYS等中國玩具品牌亮相東京Wonder Festival 2026，人氣火爆，向全球收藏家展示中國原創設計與製造品質。
Events 行業展會The "kidult" trend is reshaping the industry — adults now drive 40%+ of toy sales in many markets. LABUBU appeared at the 2026 World Cup opening, signaling toys are no longer just for children. "大孩子"消費趨勢正在重塑行業——多個市場成年人貢獻超40%玩具銷售。LABUBU亮相2026世界盃開幕式，標誌著玩具不再只是兒童專屬。
Consumer Trends 消費趨勢Major toy & leisure listed companies in HKEX · Data as of Aug 3, 2026 港交所主要玩具及休閒用品上市公司 · 數據截至2026年8月3日
| Company 公司名稱 | Code 代碼 | Close (HKD) 收盤價(港元) | P/E 市盈率 | Market Cap 總市值 |
|---|---|---|---|---|
| 泡泡瑪特 Pop Mart | 09992.HK | 159.90 | 14.98 | 2,129.5億 |
| 布魯可 Bloks | 00325.HK | 53.20 | 18.80 | 132.6億 |
| 德林國際 Dream Int'l | 01126.HK | 6.85 | 6.69 | 46.4億 |
| 樂欣戶外 Leisure Outdoor | 02720.HK | 24.52 | 38.23 | 31.4億 |
| 彩星集團 Playmates | 00635.HK | 0.465 | -2.65 | 9.6億 |
| 銅師傅 Tongshifu | 00664.HK | 13.98 | 16.91 | 9.0億 |
| 彩星玩具 Playmates Toys | 00869.HK | 0.445 | -32.93 | 5.1億 |
| 凱知樂國際 Kidsland | 02122.HK | — | — | — |
⚠️ Data for reference only. Red = up, Green = down (HK market convention). Not investment advice. ⚠️ 數據僅供參考。港股慣例：紅色=上漲，綠色=下跌。不構成投資建議。